How Spot Blitz Helped a Women’s Fashion Brand Break Through Their Sales Plateau
📍 Category: Women’s Clothing | Campaign Period: Sept–Dec 2024
🛍️ Brand Overview
This women’s clothing brand had a great product line but was stuck. Despite consistent traffic, their sales had flatlined for months. With low ROAS, scattered campaigns, and no real funnel structure, growth felt just out of reach — until they partnered with Spot Blitz.
📉 The Challenge
- 🚫 Flat sales from June–August despite 598K+ sessions
- 💸 Poor ROAS and wasted budget on underperforming ad sets
- ❌ No creative testing or structured funnel
- 🤯 Ad account cluttered with overlapping and inactive campaigns
🧠 Our Strategic Playbook
✅ 1. Campaign Overhaul & Funnel Focus
- Paused bloated campaigns
- Streamlined to a lean, funnel-based structure (Cold ➝ Warm ➝ Hot)
- Retargeting set up for abandoned carts & engaged viewers
✅ 2. ABO Campaign Structure
- Rolled out ABO (Ad Set Budget Optimization) strategy for better control
- Focused budgets on high-intent segments
✅ 3. Creative Reset
- Introduced meme-style static ads & flexible-format reels
- Injected fresh hooks with relatability & humor
- Tested multiple ad formats for scroll-stopping power
Before Results: June 2024 to August 2024
Growth After Spot Blitz Partnership(September 2024 to November 2024)
50
%↑Gross Sale
280
%↑Orders
300
%↑Conversion Rate
🎯 December Milestone:
Over 2.6K orders in just one month, with nearly PKR 22M in sales.
320
%↑Sessions
240
%↑Gross Sale
130
%↑orders
🔍 Key Wins
- 🚀 Broke the flat growth cycle and reversed the revenue curve
- 🔥 December became one of the highest-performing months in brand history
- 📉 Cut waste, optimized funnel structure, and boosted ROAS
- 🎯 Retargeting segments drove a significant lift in conversions