🎯 From Stagnant to Scaled
📍 Category: Kids Fashion & Accessories | Campaign Period: Dec 2024 – Mar 2025
🛍️ Brand Overview
This fast-growing kidswear brand had a strong product line and loyal customer base, but sales were stuck at Rs. 2.2M/month for nearly 4 months. They approached Spot Blitz to unlock scale and reach profitability in a competitive space.
📉 The Challenge
- Flat revenue growth despite healthy website traffic
- Poor campaign structure across Meta ads
- High Cost Per Purchase & inconsistent ROAS
- No strategic creative testing or retargeting setup
🧠 Our Strategic Playbook
1. Full Funnel Ad Account Overhaul
- Created a multi-tiered structure (Cold > Warm > Hot)
- Segmented campaigns by:
- Catalog + Product Type
- New Customer vs Repeat
- Location-Based Bidding
- Catalog + Product Type
✅ 2. Advantage+ Shopping Campaigns
- Launched Advantage+ Shopping in March
- Result: Rs 475,928 spent, delivered 1,318 purchases at Rs 361 CPR
✅ 3. Creative Reboot
- Rolled out fresh hooks with mother-focused messaging, size guides, & age-based categories
- Introduced video testimonials + reel-style UGC ads to increase trust and engagement
- Focused on emotional angles: “Comfy, Safe & Stylish – Because They Deserve the Best 💛”
✅ 4. Audience Intelligence + Retargeting
- Built custom segments:
- Viewed products but didn’t buy
- Cart abandoners within 7 days
- Engaged with Instagram/Facebook in last 14 days
- Dynamic retargeting generated 1,162 purchases at Rs 684 CPR
- Viewed products but didn’t buy
📈 Results That Speak:Top Performing Campaigns (Dec–Mar)
230
%↑Gross Sale
380
%↑Orders
410
%↑Conversion Rate
💡 Key Wins
- Grew monthly revenue by 4X in under 30 days
- Reduced cost per purchase from Rs. 727 ➝ Rs. 361
- Maintained sustainable growth at ~Rs. 5M/month
- Rolled out a scalable campaign structure now used across 160+ ad sets
🧩 Conclusion
Spot Blitz unlocked scale by bringing structure, strategy, and science to ad spend. Through testing, creative intelligence, and precision targeting, we helped the brand break through their ceiling and set the path for long-term growth.