Transforming a New Health & Wellness Brand into a Rs 23M+ Revenue Powerhouse in Just 7 Months
🔧 Executed by Spot Blitz
🛍️ Client Overview:
In October 2024, a rising health & wellness brand entered the market with a single goal — to scale profitably while reaching a broader wellness-focused audience across Pakistan. With no prior online presence, they needed a partner to drive growth through performance marketing.
📊 The Numbers Tell the Story (Sept 2024 – April 2025)
500
%↑Gross Sale
410
%↑Orders
30
%↑Conversion Rate
🎯 Our Strategic Focus Areas:
1. Ad Account Architecture & Budget Structuring
We implemented a multi-tiered campaign structure:
- CBO | Main Campaign delivered 8,588 purchases with Rs 627.22 CPR on a Rs 5.38M spend
- Cost Cap Testing (March 13, 2025) focused on profitability during peak periods
- Introduced WhatsApp campaigns for conversational lead-to-sale journeys
2. Creative Testing at Scale
- Produced and tested over 50 ad creatives (statics, videos, carousels)
- Focused on angles like: “natural healing,” “before/after transformations,” and “ingredient education”
- Optimized creative iterations based on scroll-stopping power & CTRs
3. Conversion-Focused Content & Landing Pages
- Developed benefit-driven, SEO-optimized landing pages for major products (like Cider Vinegars & Stress Relief products)
- Added WhatsApp integration for high-intent visitors
- A/B tested content to match ad psychology with landing expectations
4. Data-Driven Scaling with a Profit-First Mindset
- Scaled top-performing campaigns while maintaining profitable CPAs
- Regular audits to kill underperformers & consolidate winning ad sets
- Used 7-day click attribution + delayed conversion window tracking
📈 Breakout Campaign Highlights (Oct 2024 – April 2025)
Results: Revenue Up, Costs Controlled, Profit Maintained
Thanks to rigorous testing, smart budget scaling, and laser-focused messaging, we helped this brand:
- 🚀 Generate 12,000+ orders
- 💰 Cross Rs 23.4M in revenue
- 📉 Achieve an average cost per purchase under Rs 700
- 🎯 Reach over 5.7M users via performance ads alone
💡 Want Similar Results?
If you’re building a wellness or DTC brand and want to scale without burning ad budget — Spot Blitz is your unfair advantage.
📩 Book a free strategy session today!